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CIW E-Commerce Designer Series

 

5 day Instructor-Led Course (40 hours)
 

Course Overview

E-Commerce Strategy and Practices is a course that teaches students how to conduct business online and how to manage the technological issues associated with constructing an electronic-commerce Web site. Students will implement a genuine transaction-enabled business-to-consumer Web site, examine strategies and products available for building electronic-commerce sites, examine how such sites are managed, and explore how they can complement an existing business infrastructure. Students get hands-on experience implementing the technology to engage cardholders, merchants, issuers, payment gateways and other parties in electronic transactions.

Target Audience
Network server administrators, firewall administrators, systems administrators, application developers, IT security officers and Webmasters

Job Responsibilities
Design and implement commerce-driven Web sites; identify customer needs; monitor customer usage patterns; determine order processes and service after sales; and consider how ebusiness solutions can increase sales.

Prerequisites
Students must have CIW Foundations certification or have equivalent experience.
 

Course Outline:
Electronic Commerce Foundations
Introduction to Web Commerce
Impetus for Web Commerce
Applying E-Commerce Concepts to Focus Companies
Types of Electronic Commerce
Benefits of Electronic Commerce
Potential Disadvantages with Electronic Commerce
E-Commerce Solutions
Hardware and Software
Ingredients of a Web Storefront
Seven Ingredients to Success
The Virtual Enterprise
Site Implementation
E-Commerce Guidelines

Law and the Internet
Introduction to Internet Legal Issues
Electronic Publishing
Intellectual Property Issues
Areas of Liability
Privacy and Confidentiality
Jurisdiction, Internet Taxation, International Tax, Customs and Tariffs
Protecting a brand

Web Marketing Goals
Web Marketing Benefits
Examples of Successful Web Marketing: Cisco, Amazon
Marketing Goals and Strategies
Drivers and Barriers to Growth
Hard Goods vs. Soft Goods
Product Pricing
Global vs. Niche: Mass vs. Micro
Product Distribution and Availability
Demographics, Psychographics, and Audience Data
Focus Groups and Surveys		 Online Product Promotion
Online Promotions, Site Categories, and Banner Ads
Effective Banner Ads
Finding Banner Ad Space
Advertising Representatives
Banner Ad Positioning and Tracking
Banner Exchange
Referrer Programs
Banner Ad Performance Incentives
Search Engine Placement
<META> Tags and Search Engines
E-Mail
Offline product promotion

Site Usability
Click Patterns
Screen Flow and Usability Analysis

Customer Relationship Management (CRM) and E-Services
Customer Relationships
E-Service and E-Service Methodology
Synchronous and Asynchronous Service in ECommerce
Self Service in E-Commerce
E-Service Action Plans
Customer Relationship Management

Business-to-Business Frameworks
Business-to-Business (B2B) Introduction
Electronic Data Interchange (EDI)
Internet EDI and Security
XML/EDI
Open Buying on the Internet (OBI)
Open Trading Protocol (OTP)
B2B Marketplaces, Portals and Hubs
E-Business
Supply Chain and Procurement
Inventory, Shipping and Order-Tracking Data
Freight and Shipping
Language Translation and Localization
Inter-office Productivity and Cost Reduction Tools

E-Commerce Site Creation Packages -Outsourcing
Outsourcing Site-Creation Packages
Entry Level Outsourcing
- Online Instant Storefront
- Online Outsourcing Solutions
Mid-Level Offline Instant Storefront
- Mid-level Offline Storefront Products
- Evaluating
High-level Offline Instant Storefront
- High-level Offline Instant Storefront Packages
- Auctions, the Other E-Commerce Option

E-Commerce Site Creation Software
Web Sever Overview
Microsoft Internet Information Server (IIS)
Preparation for IIS 5
Examining IIS

Site Development Software
Implementation – Microsoft Platform
Site Development Considerations
Choosing Web Site Development Software
Relational Databases and Database Management
Systems (DBMSs)
Development Tools and Commerce Server 2002

E-Commerce Site Development
Using Commerce Server
Solution Sites
Business Desk
Solution Site Customization Overview
Customizing Look and Feel

Creating an Online Catalog
Catalog Design and Components
Building an Online Catalog
Commerce Server 2002 Catalog
Methodology
Afrikunda Catalog
Catalog Editor and Orders
Linking the Catalog to a Web Site

Payment Gateways
Payment Processing in E-Commerce
Choosing Payment Processing Methods
Credit Card Processing and Digital Cash
Electronic Commerce Security Myths
Payment Gateways
Testing the Purchase Transaction
CyberSource Manager
Batching and Online Check Processing

 

E-Services Support
Services and Support in E-Commerce
Knowledge Base
RightNow Web Administration
Customizing User Interface and Integrating
Integrating the Knowledge Base

Transaction Security
Purposes of Security
Encryption and Decryption
Identification and Authentication
Digital Certificates
X.509v3 Standard
Obtaining, Installing and Using Certificates
VeriSign Certificates
Securing Afrikunda
Payment and Security Requirements

 Web Site Management and Performance Testing
Site Management
Basics of Web Site performance
Logging Information
HTTP Server Log Files
Performance Testing
Analyzing Sever Performance
Correcting Bottlenecks
Hardware Concerns