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Understanding Marketing for Managers

Leadership & Management >

 

ILM Understanding Marketing for Managers Course 8600-330

1 Day Instructor Led Course - 7 Contact Hours

 

 

Upcoming Schedules for ILM Marketing for Managers :view all Leadership schedules
Dubai 26/Nov/2017 TBA TBA Enquire Now

 

Center Benefits - Institute of Leadership & Management Courses :

• ILM Approved Centre

• ILM Validated Courseware

• ILM Approved Trainers

• ILM Certificate upon passing assessments (ILM fees apply)

• UAE Ministry of Education Accredited Institute

• Certificate of Achievement (Ministry Attestation - fees apply) for full tracks only

• Corporate Venue: Onsite or at SitesPower

 

Training Quality Guarantees :

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• Free Course Trial

• Free Course Repeat

• Corporate HR Investment Guarantee

• Corporate Customization

• Course Version Upgrade

 

Course Objectives

When you have completed this workbook you will be better able to:
- Understand the meaning and importance of marketing and the marketing mix in satisfying customers
- analyze your organization’s marketing and position in the market

 

Assessment Criteria

Understand basic marketing concepts
1.1 Explain the marketing concept and why it is relevant for managers
1.2 Conduct a simple organizational SWOT analysis in the marketing context
1.3 Describe the four elements of the marketing mix and give an example of how each is used within the context of the organization

International Curriculum

Unit 3.35 - Official ILM Curriculum, Institute of Leadership & Management

 

Course Outline


SECTION 1     UNDERSTANDING THE NEED FOR MARKETING

1. What is marketing?

2. The need for marketing

3. Marketing Objectives

4. Core concepts of marketing

 

SECTION 2     UTILISE THE MAIN TOOLS OF MARKETING

1. Marketing mix

2. Product

3. Promation

4. Packaging

5. Positioning

6. 7P services model


SECTION 3     CONTRIBUTE TO MARKETING PLANNING

1. Market segmentation

2. Market planning

3. Advertising methods

4. SWOT analysis

 

APPENDIX

Assignment

Marksheet