Course Overview
After completing this book, you will have the critical skills to
improve your spelling, punctuation, usage and style, while avoiding
the pitfalls of business writing, and creating persuasive and more
effective memos and letters. Ten key techniques for effective
communication will help you grow more confident in your ability to
express yourself clearly. Good business writing is as important as
ever. Being able to recognize and correct problems, avoid
redundancies, and define your communication goals are all critical
factors for effective business writing.
International
Curriculum
Thomson Series: Cengage
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Course Outline
1 Back to the Basics
Mastering Spelling, Punctuation, and Usage
Six Tips for Better Spelling
Punctuation Pointers
Word Usage Quiz
2 Choosing Your Words Carefully
Sharpening Your Writing Style
Deleting (Unnecessary) Redundancies
Forming Parallel Construction
Recognizing Clichés
Avoiding Sexist Language
3 Improving Your Business Writing
Strengthening Your Memos
Using E-Mail Effectively
Ten Tips for a Better Memo
How to Begin
4 Writing for Special Circumstances
Special Kinds of Business Writing
Conveying Bad News Tactfully
When the News Is Especially Sensitive
Writing Persuasively
Using the Motivated Sequence Outline
5 Know Your Audience
Identifying Communication Styles
Sensor/Action Style
Thinker/Process Style
Feeler/People Style
Intuitor/Idea Style
Writing to Specific Styles
Ten Techniques for Effective Communication
Voluntary Learning Contract
Answer Keys
Additional Reading