This training course raises awareness related to the strategic role that social media can be play to create wonderful marketing masterpieces. Big name companies like Skittles and Dell have successfully used social media to increase their sales, brand, and the community around their products. Small companies like Kogi BBQ are using social media to increase their sales and dominate the late night food craze in Los Angeles. No matter your company size, social media can be used to start a conversation with your target market and elevate your brand.
It guides you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
Section 1: What is Social Media?
Section 2: Common Mistakes Companies Make With Social Media
Section 3: The Different Ways Companies Use Social Media
Section 4: A Framework for Developing a Social Media Strategy
Section 5: How to Measure Return on Investment