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Selling Intro

Customer Service >


Selling, International Introductory Award Course

1 Day Instructor Led Course - 7 Contact Hours



Upcoming Schedules for Sales Intro :view all Customer Service schedules
Dubai 22/Dec/2019 TBA TBA Enquire Now


Center Benefits :

• Corporate Venue: Onsite or at SitesPower

• UAE Ministry of Education Accredited Institute

• Certificate of Achievement (Ministry Attestation fees apply)

• Exams: Qualification exams available (fees excluded)


Training Quality Guarantees :

(conditions apply)

• Free Course Trial

• Free Course Repeat

• Corporate HR Investment Guarantee

• Corporate Customization

• Course Version Upgrade


Course Overview
This qualification offers learners an introduction to sales and the basic principles of sales techniques.


Learning Outcomes
• Explain the differences between sales and marketing and how they are interdependent on each other.
• Demonstrate an understanding of the importance of sales to the organization.
• Understand how to communicate effectively within a sales setting.
• Identify how consumer behavior affects the selling process.
• Describe a range of basic selling techniques appropriate to a range of organizations.


Course Benefits

• Improved job satisfaction in your role.
• Improved selling performance.
• Increased confidence when communicating with customers.
• Enhanced future opportunities to develop your career and gain qualifications.


Course Outline


Section 1 : The Theory of Selling
1.1 Provide an overview of the function of marketing and its relationships with sales, including its role in meeting customer needs and expectations and how the function of marketing drives the approach to sales.
1.2 Describe the function and process of selling and show how it supports marketing through providing customers with a way to purchase products and services, through a variety of different methods.
1.3 Explain the links between customer service, selling and profitability and consider how strong customer service acts as a selling tool and aids profitability.
1.4 Describe the different stages in the selling cycle – Pre-sale, Sale and Post-Sale.


At the end of this section candidates should be able to:
• Describe the difference between marketing and sales.
• Demonstrate an understanding of the benefits of the selling function to the organization.
• Explain the links between sales, customer service and profitability.


Section 2 : Understanding the Customer
2.1 Explain the process a customer goes through in order to make a buying decision; recognition of the need; information search; evaluating alternatives; making the purchase decision; post-purchase feelings.
2.2 Recognize the difference between features and benefits in selling situations.
2.3 Describe the different motives that people have for buying products and services.
2.4 Explain different ways of asking questions to help understand customer needs: open, closed, soft, hard fact, information seeking and evaluative questions.

At the end of this section candidates should be able to:
• Explain the stages a customer goes through in order to make a buying decision.
• Demonstrate an understanding of customer requirements in a variety of selling situations.
• Use a range of different question techniques to understand customer needs.


Section 3 : Developing Basic Selling Techniques
3.1 Recognize the importance of looking for selling opportunities in every customer situation.
3.2 Explain the difference between proactive and reactive selling, selling add-on’s; descriptive selling; up-selling; cross-selling and substitute selling within all sectors and types of businesses.
3.3 Describe how to sensitively, sympathetically and constructively handle customer objections about products and services that you are selling.
3.4 Identify different methods for a customer to confirm that they are making their purchase.


At the end of this section candidates should be able to:
• Demonstrate an understanding of the importance of selling.
• Realize the importance of being proactive within a selling role.
• Describe product and service benefits to customers.
• Handle selling objections.
• Explain how to close a sale.

Section 4 : Effective Communication in Selling Situations
4.1 Explain the different forms of verbal and non-verbal communications appropriate to the selling function.
4.2 Describe how to use your voice effectively in selling situations – pitch, tone and speed.
4.3 Explain the different forms of non-verbal communications including: gestures, hand signals, posture and facial expressions.
4.4 Recognize the importance of listening, and how to show the customer that you are listening to them and their needs.
4.5 Recognize the verbal and non-verbal messages sent by the customer and how to respond to them effectively in order to deal with queries and close sales.


At the end of this section candidates should be able to:
• Demonstrate an understanding of the importance of using effective communications in selling situations.
• Explain how to recognize a customer’s response in selling situations.
• Identify the most appropriate questioning and listening techniques within selling.
• Explain how to handle difficult communication situations.