Course Objectives
By the time you have
completed the workbook you should be able to:
- distinguish between creativity and innovation
- recognize the increasing importance of creativity and innovation
in organizational success
- appreciate some of the different techniques that can help you to
lead people through a creative ideas generation process
- select an appropriate creative approach to developing innovations
in your organization
- implement innovative ideas in your organization
Assessment Criteria
Understand the importance of creativity and innovation for the
organization
1.1 Use a technique to encourage creative ideas amongst team members
1.2 Explain barriers to creative thinking and resistance to
innovation within the team
1.3 Explain how to gain the commitment of others in moving creative
ideas forward
1.4 Evaluate creative and innovative ideas and make reasoned
recommendations to managers and others
International
Curriculum
Unit 3.06 - Official ILM
Curriculum, Institute of Leadership & Management
Course Outline
Workbook introduction
1 ILM Super Series study links
2 Links to ILM qualifications
3 Links to S/NVQs in management
4 Workbook objectives
5 Activity planner
Session A - THE IMPORTANCE OF CREATIVITY AND INNOVATION
1 Introduction
2 What are Creativity and Innovation (Activity 1, 2)
3 Why are Creativity and Innovation So Important (Activity
3)
- Greater wealth
- Greater expectations (Activity 4)
- New
products and services
4 The Importance of R&D (Activity 5, 6, 7)
Self Assessment, Summary
Session B - ENCOURAGING CREATIVITY
1 Introduction
2 The innovation cycle
3 Brainstorming (Activity 8)
- Make sure that the purpose
of the brainstorming session is clear and understood
- Someone
must control the group, to make sure that everyone takes part and
nobody is allowed to dominate
- Every idea is allowed, written
down so that everyone can see it
- Encourage people to build on
the ideas of others (rather than discussing or objecting to them)
(Activity 9)
- Variations on brainstorming
4 TRIZ
- Theory of Inventive Problem Solving (Activity 10, 11)
5 SCAMPER
- Substitute, Combine, Adapt, Modify, Put, Eliminate, Reverse
(Activity 12)
6 Synectics (Activity 13)
7 Assimilation (Activity 14)
Self Assessment, Summary
Session C - ENCOURAGING INNOVATION
1 Introduction
2 Convergence
(Activity 15, 16)
3 Closing Down Techniques
- Hurdles (Activity 17)
- Ranking (Activity 18)
- Weighting (Activity 19)
-
Instinct
4 Action: Organizational Readiness for Innovation (Activity 20)
5 Action: Planning Implementation
(Activity 21)
6 Action: Implementing Innovation
- Mission-oriented (Activity
22)
- Negotiation (Activity 23)
- Action search (Activity 24)
- Expect resistance to innovation (Activity 25)
Self Assessment, Summary
Performance checks
1 Quick quiz
2 Workbook assessment
3 Work-based assignment
Reflect and review
1 Reflect and review
2 Action plan
3 Extensions
4 Answers to self-assessment questions
5 Answers to activities
6 Answers to the quick quiz
7 Certificate